Facing unparalleled drug abuse among our youth in the 1970’s and early 1980’s, visionary Los Angeles Police Chief Daryl Gates and the Los Angeles Unified School District in 1983 launched an unprecedented and innovative substance abuse prevention education program – Drug Abuse Resistance Education.
With each passing year, D.A.R.E.’s success was seen in classrooms and homes leading to rapid growth and expansion. As each decade passed and success increased, the challenges facing children and families also grew. Today, through the leadership of D.A.R.E.’s dedicated Board of Directors, and the tireless commitment and hard work of tens of thousands of officers and educators throughout America and around the globe, D.A.R.E strives each day to achieve its vital mission… to fulfill a vision.
Today D.A.R.E. America operates a wide variety of educational programs, working with schools and law enforcement agencies throughout the country. Ascend Partners Group has been retained to assist D.A.R.E. with a comprehensive marketing and public relations strategy aimed at refreshing the brand and educating funders and communities about the organization’s anti-drug, anti-bullying, and other programs that benefit young people nationwide.